So, you’ve built a great website using a leading website builder – now what? The About Us page will most likely be one of the first pages you’ll design. This is a crucial step, because this is where your potential customers can learn more about you and your business.
A great About Us page can actually make all the difference for your website. This is how you can gain your customers’ trust by telling them more about your story, through impactful words and visuals.
In this guide we breakdown the key features of a good About Us page and give you some inspiring About Us page examples.
Want to write an out-of-this-world About Us page? Then you’ll want to read our comprehensive guide to writing an About Us page .
What Is an About Us Page?
The About Us page of your website is an opportunity for you to tell the story of your business, your values, and your achievements. The way you decide to approach this is very important, as the design, visual aspects, and written content showcases how you want your brand to be seen. This is how you can attract customers to your online store who are actually in your target audience.
Some key elements of a good About Us page include:
- A mission statement, vision statement, and company values
- The company’s backstory
- Content written in the brand’s tone of voice, which should be decided with the audience in mind
- Social proof such as testimonials, reviews, awards, or case studies
- Team information such as people’s roles or personalities
Company Values
The first key thing to include in your About Us page is a clear and concise mission statement. A good mission statement explains the purpose behind your brand and connects with your audience.
A mission statement will guide your customers as to whether they think they should shop with you or not. It’s an opportunity to show what’s unique about you and your business.
Tone of Voice
When telling your story it is important to consider your tone. This should be closely linked to your brand and values (such as using an authoritative, fun, or direct tone), but should also consider your audience and the tone they are most likely to be receptive to.
Introduce the Team
Finally, put a face to the business! Introduce the team – if you have one – and the founder. Some classic ways of doing this is to include a photo of each person, along with their role in the business and a short bio, quote, or fun fact !!!!
Welcome To spadework.shop
spadework.shop is a Professional Jobs Platform. Here we will provide you only interesting content, which you will like very much. We’re dedicated to providing you the best of Jobs, with a focus on dependability and www.spadework.shop. We’re working to turn our passion for Jobs into a booming online website. We hope you enjoy our Jobs as much as we enjoy offering them to you.
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Thanks For Visiting Our Site !!!!
